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Things You Should Know About Channel Letter Signage

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Choosing signage is one of the most important choices in making your company stand-out. The logo you choose will either make or break your deals in endeavors, so it's important to choose the most advantageous look. If you want bold and vibrant signage, you may want to try channel lettering signage. This style of signage is considered to include comprehensive customization and other advantages.

Channel Letter

Before we discuss the benefits of channel letter signs, first, we need to address how they are made and what these signs look like. Channel letter signage varies from other signage styles because each letter is itself a sign, except when the channel letters are placed on a raceway.
Each letter is 3-D, so they're compacted from the mounting layer. Furthermore, the depth of the letterings depends on the font, size, and other factors. In shopping malls, boutiques, bars and pubs, restaurants, offices, you'll also see these kinds of signs.

Types of Illumination 

There are different kinds of illumination available in the channel letter signs.

1.       Front Lit Channel Letters
2.       Reverse Lit Channel Letter
3.       Open Face Channel Letter

You can also get a hybrid or specialty channel letter that combines these three key types of elements to give you look and feel you want.

Benefits of Channel Lettering Signs

1.      Flexible Design

Since channel letter signs have a range of manufacturing options, channel letters could mold however you want to. You can pick the form, size, color, and theme you like. Zoning codes, rules, and regulations can be the limitations that you may face.

 2.      Brand Recognition

In need to cut some budget from your marketing campaign?  Channel lettering is perfect for conveying your brand name and logo. The wide variety of personalization options allow you to pair the fonts and logo that can be seen around us. After all, quality in your branding will improve your brand image and credibility while making you look more professional.

3.      Longevity and Durability

Aluminum and acrylic both are robust materials that are made to last through all weather conditions. For example, aluminum holds up extremely well against ice, strong winds, intense heat, and direct exposure to the sun. In addition, aluminum and acrylic or polycarbonate are durable materials that require little maintenance. 

4.      High Visibility

If prospective clients see the company name in stylized lights, they will start noticing it, and it is more likely that they will buy from you.
Advertising via Signage is a big part of brand awareness. The visibility of LED lights, combined with cool design, is perfect for giving the perfect first impression. Channel lettering, in other words, is an important and efficient marketing tool that will continue to create interest long after the customer leaves your store.

5.      Eco-Friendly

Did we not mention that channel letter signs are environmentally friendly? If you're trying to uphold eco values, then this is a perfect way. Building channel letter signs are a one-time cost and are likely to last for long.
Additionally, you can get more energy-efficiency by using LED bulbs as they can last for five years or longer.

Concluding Thoughts
With that, you must now know that channel letter signs are a great way to advertise your company because, with hundreds of choices, they are customizable signs.

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